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Customers exchange ideas on how to use Kodak products, which promotes the brand and increases revenue. 
Community membership soars daily. Every new page of content generates new ad revenue, driving ROI within weeks. 
Citizen input and stakeholder collaboration makes the Flight 93 National Memorial one of the most inclusive in history. 
Adidas engages consumers through a mobile campaign around the NBA All Star week. Retail revenues increase 20x.
From online to on-air: Scripps Networks premiers TV spin-off inspired by successful online community, Rate My Space.
Despite rising gas prices, Omni Hotels sees upswing in summer bookings fueled by online community, The Local Scoop.
